by Gabriel Valdez
In celebration of the YouTube Music Awards, the internet video giant released 13 commissioned music videos, their artists ranging from FKA twigs to Ed Sheeran. Some of these are better than others and, of course, we’ll count them through in our Best of March round-up at the end of the month (see the Best of February here).
Here’s the complete list of what was just released – it’s a strong group of music videos – but among the best of these is a bit of magic put out by MAX and Hoodie Allen. It’s called “Gibberish” and it uses clever choreography, special effects, and plain, old visual trickery to create a video that travels forwards and backwards in time all at once.
The metaphor it creates for how people in a relationship communicate past each other is pretty exceptional, but it’s always a complement to the music and dancing itself – it prioritizes style and a “how’d they do that?” factor over making you think too hard. In other words, it’s good to get you through the middle-of-the-week grind. Check it out above.